Aestus Name and Logo
Aestus (pronounced AY-Stus) is a Latin word that means “passionate fire”. We at Aestus have adopted a slightly looser translation of this Latin word and associated company name logo to symbolize that we are passionate about our Core Purpose, Core Values, and BHAG.
Our company logo incorporates the flame image for passionate fire. The triangular shape of the flame represents the Greek letter “delta” which is the mathematical symbol for “change”. The blue wave rounds out our logo and ties together the concept that we at Aestus will “ride the waves of change” and will passionately solve complex problems for our clients.